Masterclassing

Sofology launches 'Nothing Feels Like' campaign across, TV, VOD, social and digital

David Murphy

Sofa retailer, Sofolofgy, has launched a campaign titled ‘Nothing Feels Like’. The campaign, created by The Corner, features Helena Bonham-Carter, and will run initially on TV, VOD, social, digital, press and in store.

With the current economic climate meaning that consumers are spending more time at home, the campaign looks to accentuate the unbeatable feeling of a Sofology sofa, positioning Sofology as more accessible, whilst retaining its aspirational credentials.

The TV and press feature Helena Bonham-Carter in an upside down world; she arrives home with everything the wrong way up. As she moves through her hallway and into the living room, we see that the only thing that is the right way up is her Sofology sofa in the centre of the room. As she admires the sofa, falling backwards over it, we see everything from her point of view – finally the right way up and how it should be, showing that nothing feels like coming home to a sofa you love.

“We wanted this campaign to really focus on magnifying what it feels to ‘feel at home on a sofa you love’ and that incredible bliss when your sofa is the best place in the world,” said Sebastian Brown, Director of Creative at Sofology. “This campaign is a beautiful continuation with Helena Bonham Carter, whilst retaining a quirky sense of humour.”