Spotify has launched a global campaign dedicated to achieving equity for women within audio and celebrating those that have made contributions to the space. ‘Equal’ will shine a spotlight on women artists and podcast creators through a series of global partnerships, activations, and content experiences.
The music streaming service has launched the ‘Equal Hub’ globally to provide a dedicated space to highlight women creators and enable fans to easily stream their music and podcasts. Despite launching the hub now, Spotify says it will extend beyond the month of March.
Spotify is also featuring women on the playlist covers on more than 200 of its top playlists, including Today’s Top Hits, Viva Latino, and Modus Mio. And Spotify’s non-profit partners (Girls Make Beats, She’s The Music, Sound Girls, GLAAD, Color of Change, Women in Music, and Women’s Audio Mission) will create unique playlists highlighting women who are shaping the future of music.
On top of that, Spotify has debuted a music and talk show called ‘WOMN’ to share personal stories of creators, influencers, and cultural figures including Tokimonsta, Jenny Lorenzo, Spotify’s Dope Labs hosts, Titi Shodiya and Zakiya Whately, Celeste, Jazzmyne Robbins, and more.
Moreover, Spotify has setup an invite-only ‘Equal’ board, which will be made up of 15 organisations from around the world, with the streaming service providing each a one-time grant. And, in April, Spotify will launch the ‘Equal music program’ in 50 countries.