Spotify has launched video advertising on its self-serve ad platform, Ad Studio, in the US, UK and Canada. It is also available to select advertisers in Spotify’s recently-announced test markets across Europe, Asia and Latin America.

Spotify said the addition of video to Ad Studio will complement the platform’s audio ad offering, and provide advertisers with a visual storytelling opportunity for those sound-on, in-focus moments.

It said also that by reaching audiences in both in-focus and screenless moments, running both video ads and audio ads produces higher brand results than running video ads alone, including a 1.9x increase in ad recall and a 2.2x increase in brand awareness.

Advertisers have the option of choosing either horizontal video, which can run across available platforms, or vertical video, which is optimized for iOS and Android, and that video ad campaigns can be created in minutes.

Ad Studio is currently available across 22 global markets in Europe, Latin America, Asia, Australia and New Zealand.