Spotify will be the official partner for the Notting Hill Carnival for the second consecutive year, following the success of the streaming platform’s Carnival Sounds experience in 2020.
As part of the collaboration, Spotify will once again launch a dedicated virtual experience with brand new content showcasing the importance of carnival culture in the UK.
This will include playlists curated by each of the official sound systems and DJ’s of the carnival, podcasts covering a host of topics relating to Black culture in the UK, guest takeovers of some of the UK’s biggest dancehall, reggae, soca, and afrobeat playlists, including the flagship Who We Be and much more.
Carnival Sounds 2021 will launch ahead of the main event The Notting Hill Carnival Experience 2021 on 28 August. 
