Creator commerce platform Spring has signed a partnership with Instagram that will see creators receive 100 per cent of merchandise sale profits during November and December, eradicating all costs of goods, manufacturing and shipping. And with the ability to check out in-app, the transactions will also bypass Apple’s 30 per cent tax, as the commerce integration is direct to the consumer. The program covers all products sold via Instagram posts, reels and in Shops, powered by Spring’s end-to-end commerce platform.

Spring’s Instagram integration is available now to more than 350,000 creators. When developing the 100 per cent profit initiative, Spring spoke with several creators with a following of over 100,000 to gain insight into how this may change their businesses. Instagram Creator, Matthew Meagher, who made $40,000 in one day selling hoodies via the new 100 per cent profits initiative said:  “100 per cent profit is honestly insane. Nobody can compete with that, and it makes me feel so much better about releasing a high quality product to my fans. The seamless integration makes the purchase incredibly easy for my fans. They don’t even have to leave the app. Easier for them, easier for me, it’s a win-win. How many times do you see a post, and half of the comments are “Where did you get that shirt?” The Instagram Shop feature perfectly solves that problem. It has saved me countless hours scouring the internet.”