Sugar-free soda brand, Sprite Zero Sugar, is launching its first global campaign, with a complete branding makeover and accompanying TV commercial.
The campaign reflects Gen Z’s preference to skip the excess and get to the essence of things by encouraging fans to strip back the non-essentials in both their soda choices and their lives. The TV ad, titled ‘Train Station, features Devon, a man in a hurry to catch his train but he’s being held up by a chatty ticket seller. Devon pulls out and opens a Sprite Zero Sugar to help him cool down and cut out the non-essential chat. Having avoided the sales pitch and relieved he hasn’t missed his ride, Devon takes a long swig of refreshing Sprite Zero Sugar and races off to catch his train.
The TV campaign will be supported across social, digital, out of home and shopper marketing efforts, with 15-second and 6-second cuts of the ad running across digital and social respectively.