The Future of Mobile

Starbucks Serves Up Music Discovery Features with Spotify

Alex Spencer

Starbucks MusicStarbucks has added a set of music features to its app, through a partnership with Spotify.

The most interesting addition is a Shazam-style discovery feature which enables customers to identify the songs playing in-store, and play or save the track on Spotify.

The app will also show the most recently played tracks, and see weekly curated playlists highlighting new and established artists. Starbucks promises that users will even have a chance to influence future in-store playlists by 'loving' songs.

Alongside all this, Starbucks has a number of playlists on Spotify, including 'store favourites' for a particular location.

“Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment,” said Starbucks CEO Howard Schultz. “Today is the next era in that experience. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent.”