Sybase 365 has expanded its mobile commerce offering with the launch of V3.0 of Sybase mBanking 365, its award-winning mobile banking platform. The company says the latest offering significantly enhances functionality and simplifies the deployment process, enabling financial institutions to create a richer mobile banking experience more quickly, and increase customer satisfaction. It includes device detection and rendering logic to present optimized mobile web pages for iPhone, Blackberry, Android and many other smarpthones, as well as feature phones.
“The scope of mobile banking services and a well developed growth strategy is a key indicator of long-range leadership potential,” says Howard Wilcox, senior analyst at Juniper Research. “Research in our recent report [Mobile Banking Strategies: Applications, Opportunities & Markets 2010- 2015], revealed banks across the world are exploiting the mobile channel not only to deliver more sophisticated features, options and flexibility that customers demand, but also to improve customer service. Robust platforms, such as Sybase mBanking 365, provide the level of customer experience that constitutes a competitive advantage, which in turn will propel the mobile commerce market.”
The platform is available globally now. It offers multi-device support; Alert Management, offering banks more control over how they send alerts, including aggregating messages so that customers receive a single message rather than multiple, consecutive messages; and multi-channel mBanking, including SMS, mobile browser and rich-client. In addition to iPhone support for Consumer Retail Banking, there is an exclusive iPhone app for Corporate Banking-specific Treasury management workflows for Positive Payment decisioning, ACH release, Wire release, Corporate Account Activity Alerts, and mobile phone-optimized Cash. 
The new version also offers banks greater control over which services are currently available, based on user, service package, mobile channel used and mobile operator. The company says this not only reduces deployment times, as less customization is needed, but also ensures complete compliance with local banking and telecommunication regulations. Finally, V3.0 offers more value-added services, including an ATM locator, mobile self enrollment and financial product information services.
“This is an innovative product that offers a single connection to complete, multi-channel mobile banking solutions, combining SMS, mobile browser, and rich-client on a single platform,” says Gregory Dunn, vice president product management, hosted services & business solutions for Sybase. “The result is that banks can more effectively personalize services to their customers by giving them more control over SMS messages and the overall experience.”
