AI

Data: Marketers face AI-induced anxiety around job security

Marketing and PR leaders are AI-induced anxiety around job security, sleepless nights over SEO volatility and landing PR coverage, new data has revealed. According to search-driven content agency No Brainer, which surveyed

AI

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

AI

YouTube unveils AI-generated labelling tool to address misinformation

YouTube has launched a new element within its Creator Studio, where creators will have to disclose when they upload AI-generated content. YouTubers creators will now be required to check a

AI

Apple in discussions to bring Google AI to iPhones

Apple is reportedly in talks with the parent company of Google, Alphabet, to license its Gemini GenAI tools for iPhones. According to Bloomberg, the two tech giants are in active talks

AI

Europe to adopt landmark AI law that ‘ensures safety’ while ‘boosting innovation’

The European Parliament has approved a provisional AI legislation that ensures safety and compliance with fundamental rights while boosting innovation. In an announcement, the trade body revealed the Artificial Intelligence

AI

UK govt to invest £1.5m to drive investment to ‘superpower’ tech

The UK government has launched a new campaign aimed at driving up investment opportunities in scale-ups. The ‘Science and Tech is our Superpower’ campaign from the government aims to target

AI

O2 upgrades brand mascot by tapping AI

Virgin Media O2 has upgraded its brand mascot, Bubl, by using AI, in partnership with VCCP’s AI creative agency, ‘faith’. As a result, the creative agency has launched The Bubl

AI

OpenAI appoints ex-Meta, Sony and InstaCart execs to board

OpenAI has announced the appointment of three new members to its board of directors as a first step to its commitment to expansion. The AI giant revealed, Dr. Sue Desmond-Hellmann,

AI

Pinterest introduces new inclusive AI body type ranges tool

Pinterest has launched an innovative new AI tool, body type ranges, allowing users to self-select what body types are featured in their search results. The new preference setting is currently

AI

Vodafone launches GenAI assistant on VOXI

VOXI by Vodafone has become the first telecoms company in the UK to launch a large language model (LLM) AI chatbot. The chatbot, which has been developed in partnership with

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