Apple has announced a multitude of new services during its star-studded special event today in Cupertino, CA, hosted by CEO Tim Cook. Alongside celebrities and filmmakers, Apple employees revealed new
Discovery platform Taboola has announced a strategic partnership with smartphone manufacturer Vivo in a deal that will see new platform Taboola News integrated directly into Android devices, providing owners with
Apple News now has a section dedicated to this year’s US Midterm Elections as it looks to provide users with ‘trustworthy’ and ‘reliable’ information around the important political period. The
David Murphy discusses the challenge of generating revenue from content when it appears on other people’s platforms with Owen Hanks, general manager, international, at Kargo. DM: So let’s have the
Apple has handed over responsibility for selling ad inventory in Apple News in the US to NBCUniversal. NBCU will become the exclusive seller for ads on the news aggregation app from
Telegraph Media Group commercial product director Paul de la Nougerede has voiced his frustration at the amount of money the publisher is generating via Facebook Instant Articles. De la Nougerede
Urban Airship has launched its Open Channels and Open Profiles messaging services, designed to deliver individualised messaging to any platform, device or marketing channel and to use real-time customer data
Apple is opening up Apple News to all publishers. When it was first released last September, Apple News was limited to around 100 publishers, but as of this week, online media
Apple is introducing native ads to Apple News. Bought through iAd, as with all News ads, the new native format will appear alongside regular articles in the content feeds. Theyre identical to
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research