UK marketing budgets have stalled in the second quarter of 2019, despite the year’s surprising positive start in Q1, as a result of continued uncertainty over Brexit and political leadership.
UK marketers increased their marketing budgets markedly in the first quarter of 2019 – a significant contrast to the fourth quarter of 2018, when budgets stalled for the first time
The UK could be in a position to lead the global connected and autonomous vehicle (CAV) market, adding £62bn to the economy by 2030, should Brexit work out in favour
California-based e-commerce platform Teespring has announced plans to invest $1m into its UK content creators and has also named London as the company’s official European Creator HQ. Although Teespring is
Ongoing political and economic uncertainty surrounding Brexit has seen six years of continuous growth for UK marketing budgets grind to a halt. According to the latest IPA Bellwether report, marketers
More than 10m Brits may have been targeted by a pro-Brexit £250,000 ‘dark ads’ Facebook campaign from an anonymous source which was aimed at the idea of ‘binning Chequers’. According
New files released by Facebook to a committee of MPs investigating the social network have revealed that the official Vote Leave campaign spent more than £2.7m on targeted ads during
Twitter has talked down suggestions that Russian entities used its platform to influence the UK’s 2016 Brexit vote, saying that a mere one per cent of accounts in a large
Facebook and Twitter have both reportedly sent letters to the UK government to confirm they will cooperate with the nation on its investigation into Russian influence during the 2016 EU
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research