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Oath introduces unified suite of solutions for marketers and publishers

Oath, Verizon’s digital media subsidiary, has unified its ad tech offering under a single brand, bringing together the advertising and publishing solutions from its media brands. The suite, called Oath

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Yahoo Brings Together Programmatic Offering as BrightRoll

Yahoo has adopted BrightRoll – the name of the programmatic video ad platform it acquired last year – as the unified brand for its entire programmatic ad offering. This will

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BrightRoll Expands Mobile Video Ad Suite

Yahoo-owned digital video firm BrightRoll has expanded its suite of mobile video solutions with the aim of helping advertisers maximise the impact their campaigns have across various screens and devices.

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Yahoo Unveils Mobile Developer Suite

Yahoo is currently hosting its first ever Mobile Developer Conference in San Francsico, and as part of the event, has revealed a new suite of services aimed at helping developers

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Ad Tech M&A Activity Up 50 per cent in 2014

2014 has proven a bumper year for advertising technology firm mergers and acquisitions, with over 50 per cent more significant ad tech acquisitions this year compared to 2013. In total,

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BrightRoll Launches Partner Program to Expand Video Ad Ecosystem

Programmatic video ad platform BrightRoll, which was recently acquired by Yahoo for $640m (£408m), has unveiled a partner program aimed at bringing technology and data companies together to develop advanced

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Mobile Video Increases Reach of TV Campaigns by 12 per cent

Using mobile video to complement traditional TV campaigns can easily increase a marketers targeted reach by up to 12.7 per cent, research has shown. The figures come from a study

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Brightroll Extends Audience Targeting Offering

Programmatic video advertising platform BrightRoll has announced new partnerships with eXelate and Precision Market Insights from Verizon for advanced mobile audience targeting on the BrightRoll platform. BrightRoll offers a diverse

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Brightroll Adds Mobile Audience Targeting

Programmatic video advertising platform Brightroll has added mobile audience targeting to its offering, using data from BlueKai. More third-party data partners will be announced in the coming months. The BlueKai

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Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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Resources

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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Select the best Customer Engagement tool for you and your customer!

But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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