Byyd

Infographic: Does Mobile Advertising Work?

Mobile programmatic platform Byyd has released the results of a mobile advertising effectiveness study conducted with On Device Research, looking at 16 campaigns from brands including Coca-Cola, Sony, Sky and

Byyd

Awards Preview – Most Effective Advertising Network

Last week, we announced the shortlist for our 2015 Effective Mobile Marketing Awards. With the ceremony taking place on 26 November in London, were taking advantage of the time between

Byyd

Adsquare Reveals Four Additional DSP Partners

Mobile audience data provider Adsquare has added AdMaxim, LiquidM, StrikeAd and Byyd to its list of approved DSP partners, granting a wider range of advertisers, agencies and trading desks access

Byyd

Byyd Receives Brand Safety Verification

Programmatic media-buying platform Byyd has been verified under the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles for the Trading of Digital Advertising. The verification, carried out by independent

Byyd

Watch Byyds Making Sense of Programmatic Buying Presentation

If you didn’t make it to our Making Sense of Programmatic Buying event in London on 11 June, here’s another chance to enjoy the presentation from Byyd chief product officer

Byyd

Adfonic Rebrands as Byyd

Mobile ad firm Adfonic has rebranded as Byyd, which is intended to reflect the company’s increased focus on its mobile DSP (Demand-side Platform) business. As part of the rebrand, the company

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