Channel 4

Snapchat extends Channel 4 partnership with ‘Snap-first’ programming

Social media giant Snap has extended its long-term partnership with Channel 4, creating a new series with a built-in Augmented Reality (AR) component. As part of the extended partnership, the

Channel 4

Three celebrates Gogglebox sponsorship with social media prize game

The ‘Lingo Bingo’ game, which is part of a larger integrated campaign, aims to reward the common mobile behaviour of ‘second screening’ by asking viewers play a spot of bingo on their mobile devices while watching the show

Channel 4

Channel 4 unites with supermarkets to take stand against racism in solidarity with Sainsburys

Aldi, Asda, Co-op, Iceland, Lidl, M&S, Sainsbury’s, Tesco, and Waitrose & Partners have teamed up with Channel 4 to unite against hate, airing ads carrying the hashtag #StandAgainstRacism one after the other

Channel 4

The Body Shop teams up with Channel 4 to put the spotlight on female youth homelessness for Christmas campaign

The ‘Unseen Kingdoms’ campaign, which kicks off simultaneously on Channel 4 and E4 tonight (20 November) at 8:10pm, will tell the stories of young women through spoken-word poetry from Rasheeda Page-Muir across Channel 4’s linear, digital, and social channels

Channel 4

Channel 4 enters programmatic partnership with The Trade Desk

The Trade Desk will offer access to Channel 4’s inventory programmatically, giving advertisers the means to target 23m viewers across connected TV and other devices

Channel 4

Movers and Shakers: Sublime, Channel 4, Yolt, Programmai, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Channel 4

BBC, ITV, Channel 4 invest £125m in attempt to fend off Netflix, Amazon

The BBC, ITV, and Channel 4 have come together with telecoms infrastructure firm Arqiva to invest in Freeview over the next five years, in the hopes of staving off the

Channel 4

BBC, ITV, Channel 4 in talks to create joint streaming service to rival Netflix, Amazon

The BBC, ITV, and Channel 4 are reportedly in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK.

Channel 4

Channel 4 links up with Europe to fight Google and Facebook

UK broadcaster Channel 4 has joined an alliance of Europes biggest television channels to run commercials across its video-on-demand services, in a move that attempts to combat Google and Facebooks

Channel 4

Stand Up To Cancer 2017 brings in Fonix for text donations

Cancer Research UK has enlisted mobile payments company Fonix to deliver a text-to-donate platform for Stand Up To Cancer 2017 – a joint national fundraising campaign from Cancer Research UK

More Stories

Video Interviews

Member Content

Resources