People are spending more time on their mobile phones than ever before, and 99% of that time, they’re holding their phones vertically. Studies show that vertical video is an effective
Johnny Li, VP international business development at Cheetah Mobile, tells us about the launch of Cheetahs Open Feed platform, how it was received at the show, and where the companys acquisition of
Chinese mobile internet company Cheetah Mobile has rebranded its mobile ad business as it begins to focus strongly on vertical video ads. Cheetah Ads, formerly Cheetah Ad Platform, offers full
Chinese mobile internet company Cheetah Mobile has appointed SpotX, an online video advertising platform, to help monetise video in its suite of over 20 iOS and Android apps. Cheetah has
Cristina Constandache, VP at Cheetah Mobile, shares her insights into how consumers are changing the way they interact with apps, and what mobile marketers can do to keep up. Mobile is
David Murphy speaks to Christina Constandache, managing director for EMEA at Cheetah Mobile, about the companys acquisition of News Republic, the power of content to boost user engagement, and the successes the
Chinese app developer Cheetah Mobile has acquired news aggregator News Republic for $57m (£43m) At first glance, the acquisition looks a slightly odd one – to date, Cheetah has been
After sitting on a mobile panel at the Cannes Festival of Creativity last week, Cheetah Mobile VP Cristina Constandache shares her thoughts and predictions on the four areas that advertisers need to focus on
VP Cristina Constandache explains all about Cheetah Mobile, and how its using native advertising to monetise its position as the worlds third biggest app publisher. This content was sponsored by Cheetah Mobile and
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research