Dentsu Aegis Network has acquired majority stake in Ugam, an India-based data and analytics firm, which services both B2B and B2C clients. As part of the deal, Ugam will be
Dentsu Aegis Network’s digital performance agency iProspect, S4M, Futurs.io, Smart, and Mondadori MediaConnect have joined forces to use blockchain to fight ad fraud. The Adschain Consortium aims to apply blockchain
B2B International, a leading business-to-business market research company, has been acquired by the Dentsu Aegis Network for an undisclosed amount. B2B International will become part of Gyro, Dentsu Aegis full-service
Dentsu Aegis Network has acquired Branded Ltd, the company behind such media events as the YouTube FanFest global tour and All That Matters. Branded will become part of Dentsus lifestyle
Media and digital communications giant Dentsu Aegis Network has acquired Edinburgh-based creative agency Whitespace, strengthening its presence in the north of the UK in the process. The financial terms have
Dentsu Aegis Network is partnering with advertising marketplace Index Exchange to help power its people-based marketing platform. The partnership is aimed at providing Dentsu Aegis clients with the ability to
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
The American Association of Advertising Agencies (commonly known as the 4A’s) has linked up with executives from a number of media agencies to form a coalition dedicated to ensuring brand
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the
Tracy De Groose will be stepping down as UK chief executive of agency group Dentsu Aegis Network, having held the role for three years. The network has not yet commented
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research