The ‘Global Vaccination Support Fund’ will see Didi had out free or discounted rides for people travelling to vaccination appointments and for the healthcare workers providing vaccinations across the 13 markets it operates in outside of China
Didi Chuxing, the largest ride-hailing firm in China, has entered into a partnership with state-owned automotive firm BAIC to ‘develop next-generation connected car systems’. The joint venture, called ‘JingJu’, will
Ride-hailing firm Didi Chuxing is continuing to diversify its offering – this time with the addition of a suite of financial services products in China. The new service will offer
Chinese ride hailing giant Didi Chuxing is putting measures in place to improve the safety of its services following the killings of two passengers over the last few months. Didi
Chinese ride hailing firm Didi Chuxing has become the latest company to be given the nod to test self-driving cars in California. According to an update on the State of
Chinese ride-hailing firm Didi Chuxing and Japanese technology giant SoftBank have announced a strategic partnership that will aim to provide platform services for the taxi industry in Japan, with trial
Didi Chuxing, the owner of Uber’s China division, has launched a bike sharing platform within its app – integrating the services provided by Bluegogo and Ofo. The ‘Bike-Sharing’ tab will
Pizza Hut, Amazon, Uber, Mazda, and DiDi Chuxing are amongst the first businesses to partner with Toyota to explore the possibilities of a new concept vehicle designed by the Japanese
Chinese ride hailing service Didi Chuxing has added support for Apple Pay to its core personal mobility services, while its Didi Select service has reached 1m rides. Services including Didi
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research