Fiksu

Super Bowl 51: The Mobile Advertising Opportunity

With the main event of the US sporting calendar taking place this weekend, we asked the industry where it sees the advertising opportunity of the Super Bowl in 2017, beyond its

Fiksu

Fiksu Acquired by Asset Management Firm Noosphere

Mobile marketing technology company Fiksu has been acquired by global asset management firm Noosphere, a little over a year after the company had to abandon plans to go public and

Fiksu

App Downloads and Install Costs Both Down in November

November saw mobile app advertising metrics ease off slightly, with declines in both app download volume and install costs as marketers prepared for the largest mobile Christmas to date. The

Fiksu

Fiksu Launches Mobile Audience Platform

Fiksu has launched the Fiksu Mobile Audience Platform, designed to identify and engage precise audiences throughout the customer journey. The platform uses dynamic segmentation tools to enable advertisers to create

Fiksu

App Marketing Costs on the Rise Again

Marketers are spending more to connect with users on mobile devices, even as app usage increases, with the cost per loyal user (CPLU) up 44 per cent year-on-year in June

Fiksu

Talking About the Big Issues: Ad Fraud

Each week in July, we’ll be taking one of the four biggest issues in mobile advertising right now – ad blocking, viewability, ad fraud and brand safety – and examining

Fiksu

Talking About the Big Issues: Viewability

Each week in July, we’ll be taking one of the four biggest issues in mobile advertising right now – ad blocking, viewability, ad fraud and brand safety – and examining

Fiksu

Talking About the Big Issues: Ad Blocking

Each week in July, we’ll be taking one of the four biggest issues in mobile advertising right now – ad blocking, viewability, ad fraud and brand safety – and examining

Fiksu

Case Study: Scotts Miracle-Gro Uses Mobile App to Grow Engagement

Gardening might not be the first industry youd think of when it comes to embracing the power of mobile marketing, but industry leader Scotts Miracle-Gro has been making use of

Fiksu

App Marketing Costs See Unprecedented Year-on-Year Growth

The cost of acquiring loyal users for app developers is continuing to grow at high rates, with Aprils cost per loyal user (CPLU) figure of $2.74 (£1.79) an 80 per

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