Flurry

Oath introduces unified suite of solutions for marketers and publishers

Oath, Verizon’s digital media subsidiary, has unified its ad tech offering under a single brand, bringing together the advertising and publishing solutions from its media brands. The suite, called Oath

Flurry

Phablets account for over half of mobile devices in use

Larger smartphones, also known as phablets, continued to increase their popularity in 2017, with over half of all mobile devices in use now belonging in this category, according to Flurrys

Flurry

Flurry Study Sees Rapid Smartphone Growth in Latin America

With the 2016 Rio Olympics starting today, Flurry has released its first report looking at smartphone and app growth in Latin America. Though the region has been slower to adopt

Flurry

Time Spent on Mobile More than Doubled in 2015

App usage grew by 58 per cent year-on-year during 2015, and time spent using mobile devices grew by 117 per cent. Thats according to research from Flurry, which singled out

Flurry

Sweden, Netherlands, UK Lead Mobile Adoption in Europe

Sweden is leading mobile device adoption in Europe, with a penetration rate of 150 per cent, with 14.6m devices in comparison to a population of 9.6m. Thats according to Flurry

Flurry

US Mobile Usage Increases by 43 Minutes a Day, But Gaming Plummets

The average American spent three hours and 40 minutes per day on mobile devices during Q2 2015, according to a Flurry report. Thats a year-on-year increase of 35 per cent,

Flurry

Flurry: App Usage Up 77 Per Cent Year-on-year in Asia

The number of mobile app sessions in Asia grew by 77 per cent in the year to April 2015, compared to the previous 12 months, according to new figures from

Flurry

Yahoo Adds Flurrys App Persona Targeting to Gemini

Yahoo has introduced Flurrys Persona audience groups to the Yahoo Gemini mobile search and native ad marketplace. There are more than 40 Personas available to advertisers, such as Business Travelers

Flurry

Yahoo Unveils Mobile Developer Suite

Yahoo is currently hosting its first ever Mobile Developer Conference in San Francsico, and as part of the event, has revealed a new suite of services aimed at helping developers

Flurry

Yahoo Planning Self-Service Ad Platform for Apps

Under the leadership of Marissa Mayer, Yahoo has begun to transform its business into a more mobile-focused company, using canny acquisitions to bring expertise and tech into the firm. Now,

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