Mediaocean CEO, Bill Wise Mediaocean, an advertising system of record based in New York, has announced its acquisition of Paris-based media management software provider, MBS. The move comes in an
A viewability indicator for video and display campaigns has been added to Digital Ad Ratings (DAR), Nielsen’s audience measurement solution for online advertising campaigns, in France. The ‘Qualified Ad Audience’
Google has been fined a record €50m (£44m) by France’s data protection watchdog for lacking transparency and providing insufficient information regarding its use of data. The fine levied by the
A ruling in France against a small ad tech firm at the end of October could prove to be a defining moment for data privacy and advertising in Europe. France’s
France is the latest nation to gain access to Amazon’s virtual assistant with the introduction of Amazon Echo and Alexa to the European nation. The Echo, Echo Dot, and Echo
The general manager of Amazon’s operations in France has confirmed the company’s desire to enter the French grocery market, though not in the foreseeable future. Speaking to French weekly newspaper,
The French capital city, Paris, has launched a campaign using Snapchat filters to accompany its annual Fashion Week, as part of its strategy to prove that it is a digital
Burger King France has released an interactive Christmas jumper, in partnership with French clothing company Rad, to celebrate the holiday season. The jumper features a pocket that looks like the
Mobile video startup Molotov has launched in its native France with a freemium model, with the aim of transforming both the connected TV and mobile streaming markets. The service aims
As part of its preparations for this months Euro 2016, the French government has launched SAIP (Système d’Alerte et d’Information des Populations), an anti-terror security app, following two major attacks in France
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research