Fraud

Fraudulent apps increased by 159 per cent between 2017 and 2018: report

The total number of fraudulent apps increased by 159 per cent between 2017 and 2018, according to a report released by DoubleVerify, a marketing measurement software and analytics firm. At

Fraud

Are you using the right tools to fight app install fraud?

‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not everyone

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Fraud

How advertisers can help protect themselves from app install fraud

Theres a lot of standard practice when it comes to avoiding fraud in digital marketing. Some of it is crucial, but some of it is woefully out of date. Rhiannon

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