MoEngage is the highest rated vendor in the 2019 Gartner Peer Insights “Voice of the Customer” Report for Mobile Marketing Platforms. MoEngage is also the top-rated vendor for Service, Support,
Gartner’s much-awaited 2019 Gartner Magic Quadrant for Mobile Marketing Platforms is out. Should a mobile marketer employ platforms specifically designed for those devices or utilise mobile capabilities within larger, multichannel
Featured in 2019 Gartner Magic Quadrant for Mobile Marketing Platforms for the second time in a row. Adds several Fortune 500 clients such as Samsung, Deutsche Telekom, Vodafone, and more
Mike Stone, SVP of marketing at Airship, talks about the company being named as a leader in Gartners Magic Quadrant for Mobile Marketing Platforms for the second year running It’s
373m smartphones were sold in the first quarter of 2019, representing a fall of 2.7 per cent, as Huawei held off Apple and begun to close the gap on Samsung.
Customer engagement company Urban Airship has announced that it achieved the highest Product Scores in Gartners 2018 Critical Capabilties for Mobile Marketing Platforms study in three of four use cases.
Chief marketers are now spending a larger chunk of their budgets on marketing technology (martech) than on internal staff. Martech accounted for 29 per cent of total marketing budget in
After seeing the first-ever global decline in smartphone sales during the fourth quarter of 2017, smartphone sales managed to return to growth in the first quarter of 2018. Almost 384m
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research