GfK

29 per cent of Brits now own a smart speaker, quadrupling in three years

Three years ago, just seven per cent of people in the UK owned a smart speaker. But growth since then has now made smart speakers the second most popular smart home device after smart TVs, which are owned by 49 per cent of people

GfK

Mobile Driving Online Growth in APAC

With the escalating penetration of smartphones and improving internet infrastructure across APAC, the mobile device has become consumers’ primary gateway to the internet. According to a recent GfK study, accessing

GfK

Mobile Advertising: Its Time to Switch the Light On

Arno Hummerston, managing director and global product director of communications & digital at GfK, argues that analytics and measurement need to improve to match the power that mobile now wields

GfK

Global Smartphone Sales Rise Seven Per Cent to 1.3bn in 2015

368m smartphone units were sold globally in Q4 2015, up six per cent year-on-year, according to figures from GfK. However, that increase didnt translate into an equivalent jump in revenues,

GfK

Measuring the Effectiveness of Mobile Advertising

At  last, says GfK managing director Arno Hummerston, its possible to measuring the ROI from mobile advertising. The ability to evaluate mobile ad effectiveness has long (in relative, digital terms)

GfK

40m Smartphones Sold in Southeast Asia so far in 2015

Demand for smartphones in Southeast Asia has hit new heights in the first half of 2015, with sales up nine per cent year-on-year and almost 40 million units shipped in

GfK

$96bn in Global Smartphone Sales in Q1 2015

Global smartphone sales made $96bn (£60.9bn) in the first quarter of 2015, up eight per cent year-on-year and breaking records for sales in Q1, with 4G adoption and strong growth

GfK

Retailers Out in Force for the Mobile Marketing Retail Summit

There are just 15 tickets remaining for the Mobile Marketing Retail Summit, taking place in London on 23 April. Retailers and FMCG brands so far confirmed to attend include Argos, Burtons,

GfK

Over 1.2bn Smartphones Sold in 2014

Global smartphone sales set new records in 2014, with 1.2bn smartphones sold across the whole year, and sales of $115bn in just Q4, an increase of 20 per cent year-on-year

GfK

£51m of Wearables Sold in UK So Far This Year

420,000 wearable devices have been sold in the UK so far throughout 2014, with a value of £51m. While wearables are becoming an increasingly accepted sector of consumer technology, and

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