Hyundai

Hyundai teams up with Spotify on digital storytelling experience

The ‘My City Unlocked’ experience features three emerging artists who take listeners on a virtual tour of their hometowns through a series of podcasts, videos, and annotated playlists

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Hyundai links up with BTS to promote EV brand

The Im On It track from BTS aim to raise awareness about what people can expect from the South Korean motor company’s Ioniq EV brand

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Movers and Shakers: Hyundai, IAB Tech Lab, The Ozone Project, Fox, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Hyundai and Aptiv to launch autonomous driving joint venture

Hyundai Motor Group and Aptiv, an eco-conscious technology company, are coming together to form an autonomous driving joint venture. As part of the program, both groups will design, develop, and

Hyundai

Live Nation is launching a suite of AR products for music lovers

Live Nation, a live entertainment company, has announced it will launch a collection of customizable augmented reality products, aimed at optimizing the fan experience at Live Nation events around the

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Hyundai unveils smartphone-based car key

Hyundai has redefined what ‘keyless entry’ means with the development of a way to unlock and start its vehicles using just a smartphone. The ‘Digital Key’, which can be downloaded

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Hyundai invests in Uber rival Grab, agree to work together on future mobility services

South Korean automaker Hyundai is linking up with Grab, Uber’s Southeast Asian ride hailing rival and mobile payments platform, to help expand the car manufacturer’s future mobility services in Southeast

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Disney, Hyundai and Buffalo Wild Wings make interactive mobile video ads with AdColony

Mobile advertising platform AdColony, formerly Opera Mediaworks, has launched a suite of interactive mobile video products that aim to change how consumers engage with video content.  Early partners include Disney,

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Hyundai Launching Ad-supported Free Drive for Ioniq Electric Car

Over the past few years, ad-supported has become the norm for all manner of digital services – but Hyundai has taken it one step further, with a partnership that will see some

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Awards Preview – Most Effective Virtual Reality Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we take a

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