In-app Advertising Archives - Page 3 of 3 - Mobile Marketing Magazine

In-app Advertising

In-app Advertising

What do the roaring 20s have in store for mobile advertising?

Members of IAB UK’s Mobile Steering Group discuss what the new decade holds for mobile advertising

In-app Advertising

Facebook is bringing in-app ads to WhatsApp

Facebook will be bringing in-app ads to WhatsApp in 2020, according to an announcement at the Facebook Marketing Summit in Rotterdam, Netherlands. Facebook said the full screen ads will pop

In-app Advertising

Waze partners with WPP on in-car ads

Waze has teamed up with WPP to make it easier for retail brands to run campaigns on the Google-owned social navigation app. The partnership aims to direct drivers to retail

In-app Advertising

Buyers embracing in-app programmatic due to engagement and targeting – report

Media buyers are allocating almost 50 per cent of their digital advertising budgets to mobile, splitting their spend evenly between web and app, despite concerns particularly around in-app advertising. According

Member Content

In-app Advertising

Advertisers: true header bidding will save your mobile campaign, if you let it

Itai Cohen, director of corporate strategy at Fyber, looks at why true in-app header bidding is the way to go for advertisers. App Annie reports that by 2020, in-app ad

In-app Advertising

Talking programmatic with… Viber

Ahead of our Programmatic Lunch on 23 November, we have been talking to some of the event’s partners to get their thoughts on the current digital advertising landscape. Here we

In-app Advertising

In-app advertising set for growth on the back of increasing brand demand

In-app advertising is set to experience strong growth as brands ask their agencies to invest more into it based on the evidence that in-app inventory delivers the best results across

In-app Advertising

Integral Ad Science launches mobile in-app solution for brand safe programmatic

Integral Ad Science (IAS) has introduced a technology to help protect brands in programmatic environment by enabling buyers to target mobile in-app inventory that promises to be brand safe, fraud

In-app Advertising

More than half of mobile publisher revenue comes from ads, driven by video

55 per cent of total mobile publisher revenue comes from advertising, with 31 per cent of this revenue coming through mobile video ads. According to a survey of the top-grossing

In-app Advertising

Games Apps Drive Best In-app Ad CTRs, Study Finds

Mobile ad platform StartApp has released the findings of a study into CTRs (clickthrough rates) for in-app ads. The company looked at the performance of ads based on the category

Video Interviews

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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Talking sustainable advertising with Simon Johansson, Sustainability Lead, SeenThis

Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising

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