Inskin Media

Programmatic Lunch 2019: Inskin Media

Luke Roback, ad operations director at Inskin Media, discusses the key trends in programmatic and how to get it right

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Talking Programmatic with Inskin Media

Luke Roback, ad operations director at Inskin Media, chats to Mobile Marketing about the state of programmatic and how to get programmatic advertising right

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Intelligent flighting strategies maximise ROI: report

Interspersing high-impact ad formats with standard ad formats could be the best way to maximise return on investment (ROI) on digital campaigns, according to research from Inskin Media and Lumen

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Formula One forms global advertising partnership with Inskin

The world’s most popular motorsport competition, Formula One (F1), has penned a deal with Inskin Media to bring its Pageskin ad formats to Formula1.com. F1 will run Pageskins – which

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Creatively consistent digital campaigns garner more attention from consumers – report

Consistent creativity in digital ads catches the consumers eye A focus on creative consistency across formats results in an increase in the amount of attention paid to digital ads by

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High-impact ads can amplify effect of standard formats: research

High-impact ad formats can help draw consumers’ eyes to standard formats for longer with standard display formats shown after high-impact formats being 27 per cent more likely to be looked

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InSkin Media becomes first ad tech firm to be awarded IAB UKs Gold Standard

The IAB UK has awarded its first Gold Standard certification to InSkin Media, the first ad tech company to achieve the new level which is designed to raise standards in

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Consumers fed up with interruptive mobile ads

An annoying pop-up ad seen today on the Tube Map app Consumers are royally fed up with interruptive mobile ads. That’s the headline conclusion of a new study into mobile

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Movers & Shakers: InSkin Media, Karmarama, Unify, Dare and AnyClip

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

Inskin Media

Awards Preview – Most Effective Native Advertising Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, its the turn

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