Smart devices, or consumer products that can be linked to other technology, have been rapidly growing and improving due to factors such as faster broadband speeds, mobile advancements, and hardware.
Microsoft has released the findings of its IoT Signals research report, which surveyed over 3,000 IoT decision-makers on topics including adoption rates, relevant trends in technology, challenges and benefits that
The UK government has introduced a code dedicated to strengthening the security of internet-connected devices – with the number of devices in use across the country expected to grow to
BMW has launched its latest performance touring bike, the K 1600 GT. It’s the first BMW model equipped with an optional eCall service via the Vodafone SIM card on board.
The global third-party Internet of Things platform market grew by 36 per cent in 2015 to €610m (£521m), and is set to reach revenues of over €3bn by 2021, according
Singapores Smart Nation initiative is aiming to transform the country into a 21st century template for connected solutions, implementing “whole-of-nation” programs that improve infrastructure and amenities for the population as
South Korean electronics giant Samsung has announced it plans to invest $1.2bn (£815m) in Internet of Things startups and research in the US over the next four years, as it
Amazons Dash buttons, which connect to home wi-fi and enable consumers to order specific products (usually from FMCG brands) with a single push, have become increasingly popular, with Amazon expanding
It’s often said that the big opportunity in the Internet of Things (IoT) arena is not the really cool stuff around connected homes but the more mundane aspects of life,
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research