Iotec

Iotec Global acquires Platform 360 to strengthen native offering

Leading native advertising firm Platform360 has been acquired by digital media consultants Iotec Global, where it will form a key component in Iotecs mission to increase transparency, quality and trust

Iotec

Marketers across Europe are concerned about digital advertising transparency

Concerns surrounding digital advertising transparency are spreading across Europe with marketers calling for the introduction of a set of ethical standards for the industry, according to ad tech company Iotec.

Iotec

Marketers want to see a code of ethics in ad tech, Iotec releases manifesto

89 per cent of marketers would like to see the ad tech industry a code of ethics implemented in order to address concerns around media buying transparency, according to a

Iotec

“Partners who are transparent will win” – Iotec on header bidding, fraud and more

Later today will be our first ever Programmatic Lunch, where we’ll bring together stakeholders from across the marketing industry, gathering the entire programmatic chain in a single location to discuss

Iotec

Untangle the chain at our Programmatic Lunch

The programmatic ecosystem is a complex chain of relationships, with many links and many players working together – but those links can often be disconnected. With our Programmatic Lunch event

Iotec

Join us for a Programmatic Lunch on 24 November

Mobile Marketing has launched the Programmatic Lunch, a networking event that will connect all parts of the programmatic chain. Taking place in London on Friday 24 November, the Programmatic Lunch

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