Lexus

Lexus unveils new ad written by AI

Automotive manufacturer Lexus is set to launch a new campaign featuring the first ever advert written by an AI, which will advertise its new Lexus ES model. The Driven By

Lexus

Toyota introduces self-driving Lexus test vehicle

Toyota has introduced the second generation of its autonomous safety research vehicle, built on a current generation Lexus LS 600hL, at its Prius Challenge event in Sonoma, California. Created entirely

Lexus

Innovation Lab: Battle Bots, On-demand Charity Apps and Hoverboard Parks

At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform

Lexus

Lexus Brings Test Drives Home with Virtual Reality

Car manufacturer Lexus is providing consumers with the opportunity to take a test drive from the comfort of their own living room, with its latest foray into virtual reality marketing

Lexus

Innovation Lab: The Biggest Ideas in Tech This Week

If youve been to one of Dot Medias events, youll know that our Innovation Lab hosts companies presenting cutting-edge technology thats poised to transform the market with groundbreaking ideas and

Lexus

Lexus Deploys Oculus Rift to Simulate Test Drives

Car manufacturer Lexus is using Oculus Rift virtual reality headsets to enable consumers to test drive its newest car before its even been built. Lexus and its advertising agency Team

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