LinkedIn

Q&A: LinkedIn UK Head of Brand Marketing Zara Easton on Gen Z engagement strategies

Mobile Marketing Magazine sits down with LinkedIn UK’s Head of Brand Marketing, Zara Easton, to discuss Gen Z engagement and AI integration, successful brand marketing strategies and how brands can

LinkedIn

LinkedIn launches new Thought Leader Ads

LinkedIn has announced the expansion of its Thought Leader Ads’ capabilities, allowing advertisers to sponsor content from any member, not just employees. The move, which is set to be rolled

LinkedIn

LinkedIn UK launches new campaign aimed at Gen Z professionals

LinkedIn UK has launched a new campaign aimed at Gen Z professionals, in a bid to help them grow their careers. The campaign will air on ITV during Love Island

LinkedIn

LinkedIn measurement errors led to overreporting of key metrics

The career-focused social network’s engineering team found the two measurement errors, which have since been fixed, back in August

LinkedIn

LinkedIn wants its platform to Work For You and all your professional needs

The ‘Make LinkedIn Work For You’ campaign features five short videos where a woman uses LinkedIn to help her to tackle work-related challenges, including preparing for a presentation, looking for support and advice, and finding a new job

LinkedIn

LinkedIn launches its take on stories globally

LinkedIn’s version of the feature – which seemingly now appears on every social platform – will enable companies and members to publish photos and videos up to 20 seconds long via the platform’s mobile app

LinkedIn

LinkedIn launches Conversation Ads for B2B messaging

LinkedIn launches Conversation Ads for B2B messaging

LinkedIn

LinkedIn reveals new features for its redesigned Campaign Manager

LinkedIn has added three new objectives to its redesigned Campaign Manager, including a more detailed focus on brand awareness, website conversions, and job applicants. The newest version of the Campaign

LinkedIn

Apple employees have the highest confidence in customer data protection: report

53.5 per cent of tech employees strongly agree that their company makes customer data protection a top priority, according to a survey conducted by Blind, an anonymous workplace chat platform.

LinkedIn

LinkedIn violated data protection with targeted Facebook ads

A report by Irelands Data Protection Commissioner has found that LinkedIn breached data protection guidelines by using consumer email addresses in an inappropriate manner. The investigation found that around 18m

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