Machine Archives - Mobile Marketing Magazine

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How to get reimbursed for fraudulent app installs, quickly and without argument

Hannah Graham, commercial director at Machine, looks at how you can remove friction from the reimbursement process after youve identified fraudulent app installs So, you’ve started to identify the fraud

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Are you using the right tools to fight app install fraud?

‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not everyone

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How advertisers can help protect themselves from app install fraud

Theres a lot of standard practice when it comes to avoiding fraud in digital marketing. Some of it is crucial, but some of it is woefully out of date. Rhiannon

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The who, how and why of app install fraud

Gary Danks, managing director of Machine Advertising, takes an in-depth looks at the size of the app install problem, considering how it happens and how to stop it. Whenever we

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2018 Awards Preview – Most Effective Anti-fraud Solution

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

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Busting nine of the biggest myths in app install fraud

App install fraud is much more common than most marketers realise. The team at Machine explains why so many people assume theyre unaffected, and what they can do to avoid

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In five months, we found 12.5m fraudulent app installs – where did they come from?

Gary Danks, managing director of Machine Advertising, breaks down the results from the firms investigation of ad fraud, and how firms can avoid the perils of the digital ecosystem. In

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Lifting the lid on app install fraud

Gary Danks, managing director of Machine Advertising, argues that app install fraud is a major problem for digital marketers, but one that is not widely appreciated. When you face a

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The majority of paid app installs are fraudulent, but no one wants to know

Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install fraud. Earlier this month, ad tech vendors started to pull spend from Newsweek Media Group’s properties,

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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