Marin Software

The second quarter of 2019 has seen a massive increase in eCommerce ad spend: report

eCommerce advertising is continuing to grow, according to the Q2 2019 Digital Advertising Benchmark Report released by Marin Software, a digital marketing software provider. Marin found that there was a

Marin Software

Marin: Instagram and Amazon are true contenders to duopoly

Instagram and Amazon are proving to be serious challengers to the Google-Facebook duopoly, with digital marketers choosing to invest more-and-more in the platforms, according to research from Marin Software. Over

Marin Software

Amazon Prime Day: Retailers, are you prepared?

Wesley MacLaggan, SVP of marketing at Marin Software, looks at the potential Amazons Prime Day offers to retailers One of the biggest online retail events of the year is fast

Marin Software

Monthly spending on eCommerce channel ads continues to increase – report

Monthly spending on eCommerce channel ads increased by five times since January 2018, according to the recently released Q4 2018 Digital Advertising Benchmark Report by Marin Software. Marin, a cross-channel

Marin Software

Search ad spending rises as Amazon captures more of the market

Spending on search ads increased by 13 per cent year-on-year in Q2 2018, with increased spending on Amazon leading to eCommerce emerging as a increasingly important channel for search advertising.

Marin Software

Movers & Shakers: Undertone, Smadex, Start, Sociomantic, Marin

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

Marin Software

Over 60 per cent of Marketers Want More Money for Digital

61 per cent of digital marketing managers say that more money needs to be shifted to digital efforts from offline marketing, with almost 40 per cent saying that senior marketers

Marin Software

IAB Ad Spend Figures: Industry Reactions

The latest report from the IAB and PwC has been released, bringing the news that mobile ad spend increased 63 per cent year-on-year in 2014, hitting £1.62bn and accounting for

Marin Software

Marin Software Tracks App Usage for Ad Targeting

Cross-channel performance firm Marin Software has partnered with AppsFlyer and Kochava to launch a new feature that enables advertisers to track mobile app installs and activity to search, display and

Marin Software

48 per cent of Digital Marketers feel Under-Resourced

A survey of UK digital marketing managers has revealed that the majority feel they are under-resourced and isolated from other elements of their businesses, with jobs that have become more

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