Mindshare

Movers and Shakers: Amazon, Reprise, eBay, Incubeta, Kantar, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Mindshare

Unilever and GroupM partner on tool to measure data ethics

The Data Ethics Compass, available as a global web app, enables advertisers to evaluate the ethical risk level of data assets and decisions based on a proprietary scoring logic

Mindshare

Mindshare Trends Report reveals concerns over advertising and apathy over 5G

A report on Mindshare’s launch of its Mindshare Trends Report for 2020, which reveals concerns over advertising and apathy over 5G

Mindshare

Movers and Shakers: Mindshare, Leanplum, Just Eat, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Mindshare

Swiss International Airlines partners with Mindshare and Coffee Labs for AR ad campaign

Swiss International Airlines has collaborated with media agency Mindshare and immersive interactive technology group Coffee Labs to create an augmented reality (AR) and 360- degree video ad campaign that gives

Mindshare

Mindshare releases fifth annual Mindshare Trends Report

Media agency Mindshare has released its fifth annual Mindshare Trends Report, which determines and analyzes the most applicable trends for brands in 2019, related to tech, culture, and media. Mindshare said

Mindshare

2018 Awards Preview – Most Effective Augmented Reality/Virtual Reality Campaign

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

Mindshare

2018 Awards Preview – Most Effective Use of Data

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

Mindshare

High-impact ads can amplify effect of standard formats: research

High-impact ad formats can help draw consumers’ eyes to standard formats for longer with standard display formats shown after high-impact formats being 27 per cent more likely to be looked

Mindshare

Integral Ad Science, Rubicon Project and MediaMath join Mindshares blockchain alliance

Project Proton, the blockchain programmatic alliance created by Mindshare, has unveiled its first prototype and signed on MediaMath, Integral Ad Science and Rubicon Project as partners. Built using blockchain platform

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