Cinema chain Vue Entertainment has partnered with customer engagement platform Urban Airship to launch the UKs first Google Pay movie tickets. Movie-goers will be able to pay for tickets using
Almost a year ago, Southeast Asian ride hailing company Grab took its first steps toward becoming a digital payments company when it introduced GrabPay credits. Now, it has become the
Yesterday, Mobile Marketing ran a webinar in partnership with Urban Airship, looking at mobile wallets, specifically, at how brands are using them; consumer attitudes towards them, and the part they
A quick reminder that at 15:30 BST tomorrow, we are hosting a webinar in association with Urban Airship on the growing opportunity that mobile wallets present for brands looking to
Beacon tech firm Netclearance has launched the mBeaconVend, which enables vending machines to accept payments from a mobile wallet. According to the Automatic Vending Association, there are over 462,000 vending
On Tuesday 27 September at 15:30 GMT, Mobile Marketing is hosting a webinar in association with Urban Airship, entitled How Consumers Want to Use Mobile Wallet: The Growing Opportunity for
Mobile wallets are approaching a tipping point in the UK, with the majority of consumers having used one, and most wanting to use it more, according to a new report
CurrentC, the mobile payment service developed by US merchant alliance MCX, is ending its beta test and postponing future releases, seemingly folding in the face of competition from the likes of Apple Pay. The
Messaging firm Veoo has launched a platform for brands to deliver coupons, tickets and loyalty cards into mobile wallets on iOS and Android. The platform is powered by US firm Vibes,
The rising use of and interest in digital wallets should be causing the banks serious cause for concern, according to the latest research on the state of digital wallets from
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research