mobile_coupons Archives - Mobile Marketing Magazine

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Tesco and Weve Partner for Mobile Couponing

Tesco and Weve have announced a joint initiative that has been undergoing testing and development over the past few months, that employs location-tied mobile coupons to drive awareness and footfall.

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Vibes and Adobe Partner to Power Mobile Wallet Campaigns

Mobile marketing tech firm Vibes has partnered with Adobe to power personalised mobile coupon campaigns through Apple Passbook and Google Wallet, making use of Abobes Marketing Cloud technology. The partnership

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Spar Plans Repeat of Successful Mobile Marketing Campaign

UK store group Spar is planning on repeating its successful Shop & Win mobile marketing drive after seeing a 65 per cent increase in basket spend among winners when the

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Budweiser Tests Mobile Coupons with Facebook Campaigns

Leading American brewer Anheuser-Busch is testing two new promotions which enable Facebook users to send friends mobile coupons for beer. The Bud Light Birthday and Buds for Buds campaigns, which

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FreeCharge Raises $33m in Investment for Coupon Solution

India-based online platform FreeCharge has raised $33m (£19.9m) for its coupon solution in Series B funding from investors including Sequoia Capital, Sofina and RuNet. The platform enables users to earn

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eCoupon Usage set to Almost Double by 2017

The number of eCoupons redeemed will nearly double over the next three years, rising from 16bn this year to over 31bn in 2019, a report predicts. The report, by Juniper

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Burger King Promotes Android App with Free Phones

Burger King is supporting the US launch of its mobile coupon app for Android by offering free Android phones to consumers. The promotion offers consumers a variety of Android models

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Spar Unveils Its First Mobile Marketing Drive

UK store group Spar has launched its first major mobile marketing drive, aimed at engaging a younger audience. The campaign, called Shop & Win, was made in conjunction with I-movo

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Eagle Eye Air Platform Doubles Use as Mobile Coupons Grow in Popularity

With the news that mobile coupon users are to rise to 1bn by 2019, transaction software platform Eagle Eye has announced that use of its Eagle Eye Air platform for

mobile_coupons

Mobile Coupon Users to Rise to 1bn by 2019

A report by Juniper Research predicts that there will be over 1bn mobile coupon users by 2019, up from just under 560m this year. The surge in users is likely

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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