MoPub

Movers and Shakers: SAP, MoPub, Leo Burnett, Grey, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

MoPub

MoPub makes impression-level revenue data available

Twitter’s app monetisation platform, MoPub, has made impression-level revenue data available to its full-platform publishers as part of its latest software development kit (SDK), enabling them to ‘understand true ads

MoPub

Twitters MoPub launches mobile app header bidding solution

MoPub, a Twitter-owned mobile app monetisation solutions provider, has introduced its answer to header bidding for mobile app. MoPub Advanced Bidding will enable ad networks to bid alongside DSPs in

MoPub

Twitters MoPub adds viewability measurement through IAS and Moat

MoPub, which helps mobile publishers manage their ad inventory, has released a new version of its software development kit (SDK) with added viewability support from ad measurement providers Integral Ad

MoPub

Twitters MoPub launches inventory packages

Twitter-owned ad platform MoPub has launched inventory packages, a targeting solution for its demand partners. These packages are collections of inventory with shared characteristics like type, context and performance data.

MoPub

MoPub Partners with Chinas Largest Programmatic Ad Platform

Twitter-owned ad exchange MoPub has partnered with IPinYou, one of Chinas largest programmatic ad buying platforms, in a move that sees IPinYou making its first attempt to crack the mobile

MoPub

MoPub and Forensiq Partner to Fight In-App Ad Fraud

Twitter-owned mobile ad exchange MoPub is partnering with ad fraud detection platform Forensiq in an effort to fight fraud in mobile in-app advertising and improve the supply quality across the

MoPub

Facebook Partners with Twitters MoPub for Native Mediation

Facebook Audience Network has launched a new Native Partner Program for mobile mediation platforms to integrate with its mobile ad network, with launch partners including Fyber, Opera Mediaworks and Twitter-owned

MoPub

Tapjoy Aims to Bring Nuance to Mobile Ad Mediation

Monetisation platform Tapjoy has announced partnerships with a number of the industrys leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation

MoPub

MoPub: Native Ads in Eight Times as Many Apps

Eight times as many apps included native ad inventory in June 2015 than a year earlier. Thats according to a report from Twitter-owned mobile ad firm MoPub, based on data

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