Oracle Data Cloud

Dailymotion debuts video ad inventory marketplace

The ‘Dailymotion Viewability Guaranteed Marketplace Powered by Moat’ aims to address issues surrounding viewability by providing advertisers, marketers, agencies, and DSPs with the ability to achieve viewability scores up to 100 per cent dependent on campaign goals

Oracle Data Cloud

Giphy partners with Oracles Moat for branded GIF measurement

GIF search engine Giphy has partnered with Oracles Moat to measure its branded content

Oracle Data Cloud

Teads links up with Moat to offer billing only on 100 per cent viewable ads

Video advertising firm Teads has collaborated with Oracle Data Cloud’s Moat to launch a product which enables advertisers to set their own viewability standards and only get billed when those

Oracle Data Cloud

Pandora turns to Oracle to link ad exposure to purchase

Internet radio service Pandora has tasked Oracle with the job of tracking the effectiveness of its audio ads. According to a report in AdAge, Pandora will use Oracle Data Cloud,

Oracle Data Cloud

Martech company Voluum introduces mobile-first cross-screen DSP with Oracle

Voluum global managing director Gavin Stirrat Marketing and advertising tech company Voluum has signed a deal with Oracle Data Cloud to use Crosswise big data product to deliver a mobile-first

Oracle Data Cloud

Oracle acquires digital cloud measurement company Moat

Multinational computer technology company Oracle has signed an agreement to acquire Moat, a digital measurement cloud company, for an undisclosed sum. The analytics company will join the Oracle Data Cloud

Oracle Data Cloud

Oracle Partners with Mobilewalla to Introduce Mobile Targeting to APAC Region

Global data-as-a-service solution Oracle Data Cloud has teamed with Mobilewalla, a Singapore-based mobile consumer intelligence platform, to launch a mobile targeting solution for marketers in 13 Asia Pacific (APAC) region.

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