Partnership for Responsible Addressable Media

Partnership for Responsible Addressable Media invites industry addressability code contributions

PRAM is looking for contributions that are operational, support the advancement of new addressability and accountability standards, and fuel commercial innovation, while aligning with the principles set out by PRAM at its launch

Partnership for Responsible Addressable Media

Ad industry comes together for responsible addressable media

A group of the world’s most prominent advertising trade associations and major companies from across the advertising industry, such as Ford, Unilever, NBC Universal, and Adobe, have joined forces to protect customisation and analytics, safeguard privacy, and improve customer experience within digital media and advertising

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