Customers in G-Star stores can use their iPhones to scan QR codes or tap NFC-enabled information tags on one of the shop windows or in-store mannequins to gain information about outfits on display
Consumers are able to use their smartphones to scan the ‘Moo-R’ QR codes on more than 100m Yeo Valley Organic products and discover product information, brand content, and future promotions
The games, developed by Appetite Creative, each correspond to one of the four milk products being promoted: Oat Milk Drink, Balance Drink, High Protein Milk Drink, and Milk Drink
Isobar Brazil has launched a campaign in Brazil that uses a QR Code to deliver promotional content from McDonald’s, Burger King, and Subway, in a print ad. The new ad
Following the kick-off of its ‘Malibu Games’ for a second-year last month, Pernod Ricard-owned alcoholic beverage brand Malibu is deploying 300,000 connected bottles in the US. The connected bottles will
Twitter has introduced a new way of connecting to user accounts on its service: QR codes. Users can generate a QR code within the app, including their choice of profile picture. When
With the pound dropping in value against foreign currencies, tourism is up, and Chinas upcoming Golden Week of public holidays will see Chinese tourists increasing their spending in the UK
Facebook has introduced usernames, links and codes to Messenger, as new ways of adding contacts. Codes are visual QR-style markers which can be scanned – either in person, from the users phone screen, or by sharing
Mobile payments and data insights platform Zapper has partnered with PayPal to provide customers with an alternative payment option when it comes to quickly, securely and seamlessly paying their restaurant
Mobile payment solution PowaTag is set to expand into Canada following a deal with Moneris, one of North Americas largest processors of debit and credit card payments, which will become
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research