Salmon Archives - Mobile Marketing Magazine

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November to bring mobiles first ever £10bn shopping month

£10bn is set to be spent on mobile during November this year, as Black Friday 2017 drives it toward the biggest ever month for smartphone ordering. According to eCommerce consultancy

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Ted Baker launches payment solution that brings online and in-store shopping together

Ted Baker has teamed up with eCommerce consultancy Salmon to introduce an app-based payment solution that aligns the online and in-store shopping experience. The app, developed with PayPal Here tech,

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Movers & Shakers: Publicis Media, Mobfox, SixSpeed, Salmon and IAB Europe

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the

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UK Online Sales Hit £133bn in 2016 – Driven by Smartphone Growth

Sales made via smartphones grew 47 per cent year-on-year (YoY), in December 2016 – as £133bn was spent online with UK retailers across the year. According to the IMRG Capgemini

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UK Consumers Using Mobile More Than Ever in Run-up to Christmas

In the run-up to Christmas 2016, average mobile traffic has seen an increase of 26 per cent compared to 2015 year-on-year. Since Black Friday, 68 per cent of all online

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Amazon Opens Line-free Connected Store

Online retailer Amazon has opened the doors to a brick-and-mortar grocery store in Seattle that uses a combination of computer vision and deep learning to operate without lines or checkout

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Black Friday By The Numbers

Black Friday has rapidly become as much of a landmark for UK retailers as it has for those in the United States, and with brands stretching their savings earlier and

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Majority of Online Black Friday Shopping Will Take Place On Mobile

Were 50 days away from this years Black Friday, the first day of shopping following Thanksgiving that traditionally marks the beginning of the festive retail season in the United States,

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Movers & Shakers: Salmon, Pegasystems, MEC Wavemaker, Intersection and Mcgarrybowen

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

Salmon

Habitat Refreshes eCommerce Platform with Mobile-first Design

Homewares and furniture retailer Habitat has unveiled its new eCommerce platform, designed by digital commerce consultancy Salmon, which aims to capture a mobile audience and take advantage of the increase

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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