Super Bowl

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Super Bowl

Google’s Super Bowl LIV ad was the most effective commercial of the night

Google’s “Loretta” was found to be the most effective ad of this year’s Super Bowl LIV, according to new research released by Unruly, a video advertising technology company. After the

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Super Bowl

Advertising outside the echo chamber

Andrew Frank, VP analyst at Gartner, looks as the lessons to be learned from this year’s crop of Super Bowl ads. 

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Super Bowl

Super Bowl 51: The Mobile Advertising Opportunity

With the main event of the US sporting calendar taking place this weekend, we asked the industry where it sees the advertising opportunity of the Super Bowl in 2017, beyond its

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Super Bowl

Innovation Lab: Robot Golfers, Super-old Mice and 3D Printing at the Super Bowl

At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform

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Winning the Big Game – Offerpop

Jeffrey Soriano, senior director of demand generation at Offerpop, discusses the impact of mobile and second screening on the Super Bowl.  The Big Game is quickly approaching and excitement is growing. Even people

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Super Bowl

Snapchat Sells Out Super Bowl Sponsorship

Snapchat has reportedly signed up Amazon, Budweiser, Marriott and Pepsi as Super Bowl sponsors for its Live Story offering. According to Digiday, the deals add to a sum somewhere “in the low seven figures”,

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Super Bowl

Who Won the Marketing Super Bowl?

Sunday night may have seen the New England Patriots beat the Seattle Seahawks to be crowned winners of Super Bowl XLIX, but with brands paying out $4.5m (£2.98m) for a

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NFL to Stream Super Bowl via Mobile for First Time

The NFL has expanded its digital coverage of the Super Bowl, with mobile streaming of the game, supported by additional content, offered for the first time through a partnership with

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Nowhere to Hide

The big Superbowl Advertisers must have enjoyed the TV exposure on Sunday evening, but anyone looking to follow up their interest on mobile may have found the experience less enjoyable,

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Super Bowl

Super Bowl Saw 700k Shazams – But Top Ad Didnt Offer Specific Content

Sundays Super Bowl broadcast was tagged over 700,000 times through Shazam. For the first time, the Shazam app was able to recognise every ad aired during the Super Bowl, enabling users

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Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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Select the best Customer Engagement tool for you and your customer!

But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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