Masterclassing
Pushing the boundaries of measurement in an always-on mobile world
17.12.2019

Pushing the boundaries of measurement in an always-on mobile world

Nearly two-thirds of ad spend is thrown away on low quality location impressions
28.08.2019

Nearly two-thirds of ad spend is thrown away on low quality location impressions

Adform introduces AI-powered cross-device targeting solution
14.08.2019

Adform introduces AI-powered cross-device targeting solution

Facebook is now providing users with more ad targeting information
12.07.2019

Facebook is now providing users with more ad targeting information

UK consumers are comfortable with AI if it means personalisation from brands
17.10.2018

UK consumers are comfortable with AI if it means personalisation from brands

Facebook used two-factor authentication numbers to target consumers
28.09.2018

Facebook used two-factor authentication numbers to target consumers

Google updates ad tools with more transparency and more control
15.06.2018

Google updates ad tools with more transparency and more control

ex-Google directors' 1plusX introduces keyword targeting for advertisers
08.03.2018

ex-Google directors' 1plusX introduces keyword targeting for advertisers

Honda will use Facebook to get owners to bring in faulty airbag vehicles for repair
21.11.2017

Honda will use Facebook to get owners to bring in faulty airbag vehicles for repair

A Facebook like can enable advertisers to target people based on personality - research
21.11.2017

A Facebook like can enable advertisers to target people based on personality - research

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