Television

Ikeas Game of Thrones ads are winning big on social media

HBO Ikea has been the big winner on social media during the final season of Game of Thrones so far, achieving the greatest social lift of the brands advertising during

Television

Ad analytics startup Edo raises $12m to measure TV effectiveness

Edo, an ad analytics startup focused on measuring the effectiveness of TV and movie advertising by tracking web traffic, has raised $12m in Series A funding. Edo was founded in

Television

Walmart hires cable veteran to develop low-cost streaming service

US retail giant Walmart has hired Mark Greenberg, a veteran of the US cable industry and former CEO of streaming service Epix, to help develop its long-rumoured low-cost subscription streaming

Television

TV streaming services overtake pay TV for the first time

For the first time ever, there are now more UK subscriptions to TV streaming services like Netflix, Amazon Prime and Now TV than to traditional pay TV services such as

Television

Online video viewing set to exceed an hour a day in 2018

Global consumers are expected to spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zeniths Online Video Forecasts

Television

Isuzu drives awareness with Sky Sports content marketing series

Automotive brand Isuzu has teamed up with Sky Sports and Football Daily to produce a series of branded content videos aimed at driving awareness of its D-Max pick-up trucks. The

Television

Brits are spending more than £300m a month on TV streaming services

People in the UK spend £303.16m every month on TV streaming services like Netflix, Amazon Prime, Now TV, and Hayu. According to a survey of 2,0000 UK adults, conducted by

Television

Disney brings together its TV apps into one hub

Disney has consolidated its TV apps, so now kids can enjoy their favourite Disney Channel, Disney XD, and Disney Junior shows all in one place. DisneyNow brings the three previously

Television

GroupM launches company to help advertisers target people across TV platforms

GroupM, the media investment group of advertising giant WPP, has launched a company that enables advertisers to target TV audiences across a range of platforms. Finecast enables advertisers to precision-target

Television

Consumers opting for on-demand TV is impacting their mental availability for brands

The continuing rise of paid on-demand TV consumption, along with the people spending more and more time on their smartphones, means that brands have less opportunities get the attention of

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