The city of Los Angeles has filed a lawsuit against a subsidiary of IT giant IBM, accusing the company’s popular weather app of deceptively collecting, sharing, and profiting from the
The Weather Company has rolled out an animated branded background advertising solution for The Weather Channel app. The company said the ads take native advertising to the next level by
Car manufacturer Subaru has partnered with The Weather Channel UK to launch a mobile native campaign that promotes the firms leading all-wheel drive vehicle range, targeting adventurous motorists with outdoor
The Weather Channel UK has launched a new Self Service Advertising Portal for small and medium-sized enterprises (SMEs), aimed at giving these businesses the opportunity to set up weather-triggered local
IBM has announced it plans to invest $3bn (£2.03bn) over the next four years to establish a new unit focused on the Internet of Things that will built a cloud-based
The Weather Channel has partnered with Columbia Records to promote a new album by rock band AC/DC, utilising the companys unique access to meteorological data to trigger a song based
The final section of our flagship event Mobile Marketing Life was all about mobile at play, and how mobile is having a transformative effect when it comes to our leisure
Thomson Holidays has partnered with The Weather Channel for a weather-triggered mobile campaign. When app users are experiencing rainy, cloudy, snowy or cold weather between 20 September and 19 October, they
The Weather Channel UK has launched WeatherFX Off-Property, enabling advertisers to utilise the companys unique weather-triggered advertising opportunities outside of its own platforms. The product enables marketers to extend their
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research