Apple has linked up with marketing measurement firm Tune to provide a better idea about the difference between new and returning app users. The partnership is part of a new
Chris O’Shea, EMEA marketing manager at Tune, considers the art of connecting with your customer after app install. Peak App. App-plateau. Appocalypse. Call it what you like, the days of
While most marketers are aware that paid media usually results in an increase in sales, installs or whatever other metric for success youre using, new data from Tune suggests that
Earlier today was our Brand Summit, where we brought together representatives from a wide variety of household name brands with key thought leaders from the mobile marketing world and beyond
Tune CEO Peter Hamilton at Tunes Postback event in July Mobile marketing platform Tune has reportedly cut 30 staff – around nine per cent of its total headcount – in
Reports that the average American consumer downloads zero apps per month are wrong, despite being widely reported. Data from multiple sources including hard app install data from 74m US smartphones
Tune supports the worlds smartest mobile marketers and data lovers, which means its research reports are tailor-made for marketers to extract the key industry insights that they need in order
Simon Baptist, director of business development at Tune, explains the concept of ‘mobile-best’, and why it’s so important for marketing your brand. The rise of ‘mobile-first’ companies has changed the
Digital security company WhiteOps suggests that marketers lost $7.2bn (£5.6bn) to digital ad fraud last year. Ad vertification company Adloox says that marketers will lose $16.4bn in 2017. Clearly, even
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research