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Apple Signs Off Best-ever Quarter with $78.4bn in revenues

Apple enjoyed a good holiday season, posting record quarterly revenues of $78.4bn (£62.4bn) for Q1 2017, slightly up on the Q1 2016 figure of $75.9bn. Net income for the quarter

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Affectv and RadiumOne Receive JICWEBS Anti-ad Fraud Seal

Affectv, which develops solutions to improve the internet by making advertising relevant, and data-driven marketing company RadiumOne have received a certification seal, that their processes reduce the risk of fraudulent

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The Mobile Majority Acquires Gimbal

The Mobile Majority has acquired San Diego-based Bluetooth beacon supplier Gimbal for an undisclosed sum. Gimbal was originally incubated as part of multinational semiconductor and telecommunications company Qualcomm, under the name

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2016 Effective Mobile Marketing Awards Winners Revealed

The winners in all 34 categories, including four People’s Choice Awards, were revealed at an Awards Ceremony in London this evening, attended by 250 representatives from brands, agencies and mobile

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Awards Preview: Most Effective Charity Campaign or Solution

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, were looking at

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Web Analytics Tools Undervaluing Facebooks ROI, says Rakuten

New research from Rakuten Marketing has found attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe. This is causing advertisers to report lower

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Pokémon Go Hoping to Lure Players Back in with Halloween Candy

Pokémon Go was the undisputed king of mobile this summer, but as the seasons changed the apps user numbers declined sharply. By September, monthly active users had fallen to 32.4m, from

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Awards Preview – Most Effective Proximity Marketing Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 3o categories. Today, its the turn

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Samsung Stops Production of Galaxy Note 7

Following its initial recall of the Galaxy Note 7 last month due to fire concerns, Samsung has reportedly stopped production of the handset entirely. Acccording to South Koreas Yonhap News Agency,

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71m Autonomous Cars on the Road by 2030, says Berg Insight

The first autonomous cars will make their debut in 2020, and the total number of new registrations of autonomous cars is forecast to grow at a compound annual growth rate

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