Volkswagen

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Volkswagen

Volkswagen invests $2.6bn in Argo AI, forms electric vehicle parntership with Ford

Ford and Volkswagen have agreed to expand their global alliance to include electric vehicles on the back of Volkswagen’s commitment to investing $2.6bn in funding and assets to Argo AI,

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Volkswagen

Volkswagen and TI Media partner to bring awareness to new electric car

After Volkswagen teamed up with TI Media to launch a digital campaign focused on the Volkswagen e-Golf, awareness of the new electric car grew by 17 per cent and purchase

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Volkswagen acquires Volvos connected car unit

Volkswagen has agreed to buy a majority stake in the WirelessCar connected car service from Volvo, further showing its ambitions to make its vehicles a true internet hub. The deal,

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Volkswagen to launch all-electric car sharing service next year

German carmaker Volkswagen is set to launch an all-electric car sharing scheme – rolling out first in Berlin with 2,000 vehicles during 2019. The ‘We Share’ service is the first

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VW sponsors Yahoo Sports World Cup video series

Oath has announced that automotive manufacturer Volkswagen has come onboard to sponsor The 32, Yahoo Sports football video series that aims to bring football fans closer to the World Cup.

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Volkswagen

Apple signs self-driving car deal with Volkswagen

Volkswagen Transporter Shuttle Apple has reportedly penned a deal with Volkswagen that will see the tech giant turn some of the carmaker’s T6 Transporter vans into self-driving shuttles. According to

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Volkswagen

Volkswagen unveils steering wheel-less, voice-controlled, self-driving concept car

German automaker Volkswagen has unveiled an autonomous, all-electric vehicle which doesn’t have a steering wheel and can be controlled via voice commands. The I.D. Vizzion is the fourth member of

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Volkswagen

Nvidia unveils AI platforms for self-driving, smart assistants, and AR in vehicles

US chipmaker Nvidia kickstarted the Consumer Electronics Show (CES) 2018 by unveiling the autonomous machine intelligence processor that will be at the heart of its over 320 self-driving collaborations. The

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Volkswagen

Volkswagen sends fans on an Instagram scavenger hunt to promote 2018 Tiguan

Volkswagen has launched an Instagram experience as part of the campaign for its latest sports utility vehicle (SUV), the 2018 Tiguan. The ‘first-of-its-kind’ experience gives US fans the chance to

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Nvidia secures multiple partnerships to accelerate self-driving cars

Nvidia CEO and founder Jensen Huang US firm Nvidia Corp, best known for its graphics technology in computer games, has announced multiple new partnerships aimed at developing software for self-driving

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Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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Select the best Customer Engagement tool for you and your customer!

But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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