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Waze introduces new ad solutions for small businesses

The updates to Waze Ads Starter aim to make it easier for small businesses to create and manage ad campaigns with Ad Manage

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Audible gets Waze audio player integration

The integration gives drivers with an Audible membership access to the Amazon-owned platform’s catalogue of more than 600,000 Audible Originals, audiobooks, podcasts, and other audio programmes via the Waze app

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Waze begins initiative to support small businesses

From 5 December until 7 January 2021, Waze will give business owners the chance to input an address, contact details, and opening hours for their businesses via a form

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Amazon Music becomes latest Waze audio partner

Amazon Music customers can stream music and podcasts on Waze by opening up the Waze app and tapping the music note icon

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Dizzee Rascal can now help you get around through Waze

By activating Dizzee Rascal’s voice, drivers will hear references to some of his most popular songs – such as telling users to ‘Fix Up Look Sharp’ for police on the roads and warning them about the ‘Bonkers’ amount of traffic

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Waze rolls out railroad crossing alerts globally

The feature provides drivers with an alert when they are approaching a railroad crossing

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Movers and Shakers: Apple, Waze, MediaMath, DoubleVerify, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Can destination-based marketing guide the route to more informed ads?

Finlay Clark, UK country manager at Waze, discusses how destination marketing takes location-based marketing to the next level Location-based marketing has been a popular alternative to click-capturing tracking for several

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DJ Khaled can now help you get from A to B on Waze

Father of Asahd album cover DJ Khaled has become the latest celebrity voice to navigate people’s journeys on Waze through a campaign from music streaming service Deezer to promote his

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BrewDog “hacks” Waze to raise awareness for drunk driving

In order to raise awareness about the risks of drunk driving, brewery BrewDog São Paulo, located in Brazil, partnered with traffic app Waze to remind drivers of past road traffic deaths

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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