Microsoft has more-or-less confirmed the death of Windows 10 Mobile, after a series of tweets from the company’s corporate vice president for Windows, Joe Belfiore, made it clear it was
Microsoft has begun the rollout of Windows 10 Mobile to Windows Phone 8.1 smartphones, nearly nine months after its initial release on tablets and desktop. Owners of compatible devices – which include
Mobile payments firm Bango has expanded its strategic partnership with Microsoft with the aim of delivering carrier-billed payments across a variety of Windows 10 devices, enabling all Windows Store customers
Since it started rolling out in July, 75m devices have updated to Windows 10. This covers 90,000 different models of PC and tablet, manufactured as far back as 2007, but
Among the features in Microsofts new Windows 10 operating system is a security feature called Windows Hello which aims to replace passwords with biometric data that will be harder for
Nearly a year after it was first announced, the latest version of Microsofts OS has started rolling out to users. Windows 10 is being offered as a free upgrade to
Microsoft is bringing its Cortana voice recognition platform to iOS and Android device, to tie in with its launch on desktop with the introduction of the Windows 10 desktop OS
Mobile phone developers are speculating that Google may be trying to damage the Windows Phone, following sharp drops in ad revenues for apps on the platform that make use of
Windows digital assistant Cortana will soon be available on both Android and iOS through standalone apps that are planned for launch after Windows 10 brings the feature to Microsofts desktop
Microsoft is planning to launch its own smartwatch device in the next few weeks, according to Forbes. The wearable device will reportedly track the users heart rate in the background, and
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research