Zenith Media

Advertising is healing at a quicker rate than previously thought

Zenith’s latest prediction suggests the global ad market will shirk by 7.5 per cent to $587bn across this year, compared to the 9.1 per cent decline it forecasted in July

Zenith Media

Global ad spend to fall by over nine per cent in 2020: report

Zenith reports that the biggest declines so far this year took place between March and May – when the coronavirus pandemic really took a hold of the world

Zenith Media

Movers and Shakers: Hilton, Leo Burnett, Nielsen, Wunderman Thompson, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Zenith Media

Global ad spend will grow by 4.3 per cent amid shrinking audiences and ongoing trade war

Online video and social media continue to be the fastest-growing channels, according to Zenith Media

Zenith Media

Social media spend leapfrogs print as third largest ad channel

More is now being spent on social media advertising than newspapers and magazines

Zenith Media

Surprise internet growth pace to drive global ad spend up 4.7 per cent in 2019

Rapidly increasing internet advertising spend is set to drive 4.7 per cent growth in total global ad spend this year, according to the latest forecasts from Zenith. Previously, ad spend

Zenith Media

NatWest and Oath launch platform and video campaign dedicated to inspirational women

June Sarpong talks to Asma Khan, owner of Darjeeling Express (HuffPost UK) Oath has teamed up with NatWest and Zenith to launch a platform and video campaign dedicated to inspirational

Zenith Media

Movers & Shakers: Advertising Association, Pure360, Blis, Storyful and Publicis Media

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Zenith Media

Online video viewing set to exceed an hour a day in 2018

Global consumers are expected to spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zeniths Online Video Forecasts

Zenith Media

Media consumption continues to grow, driven by mobile

The average person will spend 479 minutes each day consuming media this year, driven by 24 per cent of all global media being consumed on mobile. According to Zenith, mobile

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